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Unlocking the Potential of Metaverse Advertising: An Interview with the CEO of Lunar Strategy

The Metaverse, or virtual blockchain worlds, is becoming an increasingly important space for marketing and advertising. In this article, we interview the CEO of Lunar Strategy, a Web3 marketing agency that specializes in Metaverse advertising. They discuss the potential of Metaverse advertising to reach a global audience, and their partnership with NFT Plazas to launch campaigns in the Decentraland Metaverse.

What is Metaverse advertising?

Metaverse advertising is a form of digital advertising that takes place within virtual worlds or “Metaverses,” such as Decentraland. This can include displaying virtual billboards, promoting brands or projects within the Metaverse, and targeting a global audience. It is a new and evolving field with the potential to reach a highly targeted audience in a unique and engaging way.

How has Lunar Strategy used NFT Plazas kiosks to run marketing campaigns in the Metaverse?

At Lunar Strategy, we are a Web3 marketing agency, and we are hired by our clients to deliver innovative marketing solutions. We work with many leading brands in the crypto & NFT niche. One of the campaigns that we offer is Metaverse advertising, which has the goal of establishing a project as a thought leader by utilizing the latest Web3 features. For this purpose, we collaborated with NFT Plazas and their Metaverse campaigns, which has resulted in a smooth way to launch campaigns in the Decentraland Metaverse.

Can you tell me about the global reach of your virtual billboards and how you measure campaign success?

With NFT Plazas Metaverse Kiosks, you can reach tens of thousands of unique users all over the world. They are located in Decentraland, which is one of the leading Metaverses.

When it comes to measuring campaigns, Metaverse ads fall under a similar category as banner ads or a billboard campaign in the real world. Often, when a client runs a campaign in the Metaverse, we share the campaign and content on social media, leading to messages from investors and partners about the innovative campaign. This has sometimes resulted in new partnerships and investors coming in, as the company establishes itself as an industry leader.

Is it worth to run paid ads campaign in the Metaverse?

I would say that its defiantly worth for GameFi & DeFi in order to establish leadership in Web3 and get brand awareness.

At @LunarStrategy we are currently running a campaign with @NFTPlazas pic.twitter.com/wJxy38dffo

— Tim Haldorsson (@TimHaldorsson) January 10, 2023

Where do you see the future of Metaverse advertising?

I think we have an interesting time ahead with Metaverse advertising. We already see large players such as Meta and NFT Plazas working on creating more virtual experiences that people want to learn about. This includes everything from virtual events to other experiences and where there is an audience then there will always be an opportunity for advertising. 

However, campaigns are going more towards value marketing, for example ads that are linking towards a free guide or something that gives direct value to the end user.

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*All investment/financial opinions expressed by NFT Plazas are from the personal research and experience of our site moderators and are intended as educational material only. Individuals are required to fully research any product prior to making any kind of investment.

 

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The Nieux Society Launches Mardi Gras NFTs with Special Privileges

The Niuex Society, a New Orleans-based Web3 company, has launched Mardi Gras-themed NFTs that offer holders special privileges. The carnival themed event kicks off on February 21, and Niuex has found a way to utilize NFTs to allow for special access. Therefore, for $160, you will get an NFT pass that allows you to access food and drinks.

In addition, the pass offers access to private parties, exclusive performances, special events, and even restrooms along the parade route. Interestingly, the latter has attracted ridicule online, as some people cannot fathom needing a pass to access the washrooms. However, you cannot underestimate the importance of finding a decent restroom in a crowded parade.

That said, the Mardi Gras-themed NFTs are made up of a collection of 5,000 AI-generated digital collectibles. These NFTs will be available for purchase later this week.

In a press release, Tim Williamson, co-founder and CEO of the Nieux Society, notes that “Nieux Society members used this cutting-edge technology to create a collective vision for Mardi Gras while utilizing NFT technology to provide holders exclusive access, benefits, and an ongoing invitation to join us on our journey to help New Orleans’ realize her full creative potential.”

I’ve got my “Show Me your Mardi Gras “NFT’s created with ai generative art and access to a front row seat for the Mardi Gras parade season! Check it out and see how to get yours below.. https://t.co/xoTs5GLkpy pic.twitter.com/P6LgKnKz4x

— 504nieux.x (@TCHGSD2619) January 13, 2023

NieuxCo Mardi Gras Themed NFTs Are Nothing New

Because of their unique characteristics, NFTs are becoming increasingly popular as access passes. Last August, a restaurant in New York sought to use them for reservations, but they faced backlash similar to what the Nieux Society is facing for its Mardi Gras washroom pass. Some have even gone to the extent of describing them as grifters who are selling unlicensed securities.

However, it appears this use case is here to stay, as NFT passes make tracking and proving ownership easy. So far, there are several businesses making use of them, such as the Flyfish Club. Its NFTs offer holders access to top-end seafood restaurants. However, they don’t come cheap, as one goes for about 2.7 ETH.

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*All investment/financial opinions expressed by NFT Plazas are from the personal research and experience of our site moderators and are intended as educational material only. Individuals are required to fully research any product prior to making any kind of investment.

 

 

 

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Nike .SWOOSH Platform Will Let Users Create Custom Wearables

The Nike .SWOOSH platform is shaking up the fashion world by allowing users to create digital wearables and mint them as NFTs. The #YourForce1 competition is running on Instagram until January 29th. Fans have the ability to submit a footwear design and, if chosen, will receive $5,000 for their work to be created into digital sneakers by Nike designers. This is a must for any Nike fan to see their design backed by the Swoosh.

The contest to work with Nike Designers runs until January 29th. Credit: Nike.

What Is The Nike .SWOOSH Platform?

The Nike .SWOOSH platform is a big move forward, as it will allow fans to create and sell their own digital wearables. The platform is built on blockchain, providing security and transparency in trades. Additionally, the platform will enable designers, artists, and everyday enthusiasts to create their own wearables and sell them through a decentralized marketplace. The Instagram competition runs until January 29th.

The .SWOOSH platform allows users to create their own designs. Credit: CoinSwitch.

Who Will Benefit From .SWOOSH?

Fans will be able to access the .SWOOSH platform directly from the Nike app. There, anyone can use a number of tools that will allow them to create their custom designs. Nike is also giving fans access to its library of designs, so that imaginations can run wild and iterations can be completed quickly. Finally, users will be able to set their own prices and receive payment directly.

Fans can sell their Nike designs directly via the Nike app. Credit: PYMNTS.com.

Nike Moves Into The Metaverse?

Nike is making big moves into the metaverse with .SWOOSH. The platform allows fans to create and sell their unique designs, all within the Nike ecosystem. Additionally, fans can join in on the #YourForce1 competition on Instagram. Winners get a chance to work with Nike designers. The competition runs until January 29th.

The post Nike .SWOOSH Platform Will Let Users Create Custom Wearables appeared first on NFT Evening.

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NFT Funded Film Calladita Wins Top Prize At Sundance

An NFT-funded film, Calladita, has won the top prize at the Sundance film festival. The movie, directed by Miguel Faus, tells the story of Ana and “explores themes of class differences and injustice from a profound and sophisticated perspective, moving away from easy clichés and caricatures.”

Calladita is a Film3 type of movie that employs decentralized technologies to free and empower independent artists. In this case, Faus and his team financed the movie using NFTs, and by winning the Andrews/Bernard Award, it’s a dream come true.

The award was established in April of last year by Steven Soderbergh, a renown filmmaker, and Decentralized Pictures. To encourage independent filmmaking talent, he committed $300,000 in completion funds for notable English-language films and shorts, with the NFT-funded film, Calladita, representing the first film to win the award.

Speaking to Decrypt, Faus notes that Film3 represents the future of independent cinema and is the reason the movie exists. The award presented on Saturday had Faus beaming. He took to Twitter to express his joy, thanking the Decentralized Pictures Foundation, his entire team, and the more than 500 individuals who believed in his idea and bought the NFTs.

Legend Steven Soderbergh just gave us a Completion Funds award for our film CALLADITA at Sundance.

HUGE thanks to @DCP_Foundation, our whole cast & crew, and the 500+ degens that made this film possible. pic.twitter.com/Br8DFmlAzc

— miguel faus.eth CALLADITA FILM (@miguelfaus) January 21, 2023

Decentralized Pictures is a non-profit organization that seeks to discover new and innovative filmmaking talent. The platform allows filmmakers to submit movie pitches by paying a submission fee in FILMCredits (FILM), its native token. Then, platform users get to vote on which ideas receive funding from grants.

According to Leo Matchett, cofounder of Decentralized Pictures, blockchain technology doesn’t only allow the platform to “fairly and transparently determine who deserves the financing the most, but also has this incentivized behavior mechanism built into it.”

What Does The Future Hold For Film3 After NFT Funded Film Calladita Won Top Prize?

That said, funding movies using NFTs represents a new frontier for filmmaking. So far, the likes of Spike Lee and Kevin Smith have utilized them to finance films and drive engagement. At a time when most people see NFTs as nothing more than speculative assets, maybe this is the kind of use case required to prompt mass adoption. Now it’s possible for fans to fund the next blockbuster and own a piece of its success.

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*All investment/financial opinions expressed by NFT Plazas are from the personal research and experience of our site moderators and are intended as educational material only. Individuals are required to fully research any product prior to making any kind of investment.

 

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