Fans of the singer Vassy are in for a blockchain-based treat as she has dropped her latest music release as an NFT collection. This collection is called THE ACOUSTIC SERIES, and was released on RCRDSHP, an NFT music collectables platform.
This release comprises nine tracks, including some of her best-known hits.
Music in the Metaverse
As a singer, Vassy has had a remarkable career, having collaborated with big names in electronic music like David Guetta & Tiësto. But this NFT release is somewhat uncharted territory for her. As she has explained, it is a chance for her fans to enjoy her work, both in terms of its sound and its rollout, in a more intimate way.
“I’m excited to share this NFT with my fans giving them a chance to hear some of my most popular songs recorded in an intimate, acoustic style,” she said in a recent statement.
This NFT collection has been released in limited supply and those who buy one of the NFTs will enjoy both access to some of her covers and signed merchandise. With this, Vassy joins a long list of musicians who have gotten into NFTs, including The Chainsmokers and Snoop Dogg.
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Generative Project Art Blocks Is Evolving: Here’s How
Art Blocks, the leading generative art NFT platform, has just announced its upcoming updates – and they’re all worth looking into. From new product collections to upgraded smart contracts and innovative designs, the platform will change its core features as we know them.
If you’re ready to explore this new version, let’s see what Art Blocks 2.0 has to offer:
Art Blocks has just revealed its latest updates including a new smart contract, website infrastructure, and new collections. Credit: Erick Calderon
What does the Art Blocks update mean?
To begin with, the platform has completely regrouped its product collections. The current categories “Playground” and “Factory” will merge in November resulting a new collection: Presents.
Accordingly, the Art Blocks board will decide which new projects deserve to join the Presents collection. If a project turns out to be extraordinary, it will make it to the Curated collection instead.
Every project that’s already part of the Playground and Factory collections will keep its status through a Heritage designation. To illustrate, you can think of these projects as a special capsule subset of the Presents collection.
The upgraded version includes a merge between the Playground and Factory collections to generate a new one called Presents.
Which are the new Art Blocks NFT collections?
Starting November, there will be four options for Art Blocks projects as follows:
Presents – projects approved by the Art Blocks board;
Curated – innovative projects approved by the platform’s Curatorial Board;
Collaborations – special go-to-market partnerships;
Explorations – commissioned projects and trials from the platform itself.
According to the Art Blocks team, its new Explorations collection opens the door to new partnerships and experiments. Over time, the team will allegedly find new ways to get more generative artists involved in this initiative too.
Meanwhile, there’s another update every Art Blocks user can definitely experience: the smart contract.
Why is the new smart contract better?
First of all, the updated Art Blocks smart contract helps you save up to 65% on gas costs for each NFT mint. Meanwhile, artists also reduce the costs required to upload their works by 65%.
In addition, the new smart contract will keep the project ID continuity for a smooth minting experience. The team will release more exciting details about this upgrade closer to the contract’s release date. Until then, let’s find out more about the new website!
The upgraded infrastructure will improve users’ experience both for minting and uploading collections on the platform. Credit: Tyler Hobbs via Art Blocks
What about website rebranding?
When Art Blocks’ creator Erick Calderon founded the platform, his vision was made out of passion. However, this revolutionary project wasn’t imagined for the kind of success it’s enjoying now.
As a result, the team of engineers is improving every aspect of the infrastructure for a better user experience. For example, the team aims to create stable NFT auctions, a smooth user experience, and an overall scalable platform.
“Art Blocks has been and will continue to be a true home for generative art, a place where anyone can discover and collect great work by great artists,” the team said. “In service of this mission, we have also added robust educational resources, artist information, community programming, and thought leadership to expose the richness of generative art to a wide audience.”
The post Generative Project Art Blocks Is Evolving: Here’s How appeared first on NFT Evening.
Argos Begins Advertising On Billboards In The Metaverse
Argos — a top catalogue retailer, recently teamed up with Ocean Outdoor to launch the world’s first ‘cross-platform Web3 metaverse’ package. Also, the partnership includes LandVault, who helped Ocean Outdoor deliver the outdoor metaverse experience. Apparently, the UK retailer — Argos is taking the big step in the metaverse world to become customers’ top of mind for tech products. Let’s look at the details of Argos’ advert in the metaverse world.
Did Argos advertise on billboards in the Metaverse?
Argos Advertisement On Billboard In The Metaverse
Recently, Argos collaborated with Ocean Outdoor and Landvault to drop a ‘Web 3 metaverse DOOH package’. For more context, DOOH stands for Digital Out of Home.
The package launched with a dual-world campaign which promoted Argos’ brand and products. Furthermore, the dual-world campaign has already appeared in the Metaverse and physical locations.
The physical locations include Ocean’s Holland Park Roundabout tri-screen in London and roadside locations in Birmingham and Manchester. Alongside, the metaverse location consists of an NFT replica of the same billboard inside Somnium Space VR Metaverse. And it will run until October 23
Becky Desert — the campaign manager of Argos, said they hope to drive consideration and awareness of products that people don’t think of Argos for. Admittedly, she talks about how showing up in a new way is “Part of changing shoppers’ minds”. What’s more, Argon excitedly jumped on the opportunity to appear in the metaverse advert, primarily since it centres around tech.
Likewise, Catherin Morgan — Director of Ocean Labs, stated how Ocean’s Metaverse would give brands an edge to access young and tech-savvy users.
Why did Argos join the metaverse space?
More Details On The Dual World Advertisement Project
Ocean Media, in partnership with LandVault, released Ocean metaverse collection. It’s a collection of 45 digital billboards in Decentraland and Somnium space and Ocean’s three NFT sites – the Loop where the campaign appeared.
More importantly, the screens occupy locations with maximum traffic, such as a conference centre, a GenesisVR Disco Club, and the most popular metaverse game zone. Additionally, the game zone includes Decentral Games — the busiest gaming area, responsible for more than 60% of traffic.
The post Argos Begins Advertising On Billboards In The Metaverse appeared first on NFT Evening.
HUGO Partners With Imaginary Ones In An NFT Fashion First
The global fashion giant ‘HUGO’ is partnering with Imaginary Ones — a top Web3 company, to launch an exclusive NFT collection. Moreover, it is HUGO’s first big step in the NFT space as it will deliver a 360-degree metaverse experience.
What is the HUGO and Imaginary One’s NFT collection?
Previously in April, Imaginary Ones dropped its NFT collection with over 8,888 fully animated 3-D characters. Through the project, they aimed to spread positivity, creativity and love. Next, let’s see the details of HUGO and Imaginary One’s NFT collection.
What Is HUGO And Imaginary One’s Fashion NFT Collection?
By November, HUGO and Imaginary One will drop an NFT collection of 1,001 3D animations titled ‘Embrace Your Emotions’ (EYE). Remarkably, they aim to encourage people to connect to their emotions. And to emphasise that all feelings — positive and negative are valid — to improve mental health and overall well-being.
Who can have access to HUGO x Imaginary Ones NFT Project?
Although the collection isn’t out yet, there is already so much excitement. For instance, those who want access to the NFT collection must first join the allowlist, which means they are to perform a small task.
Out of 1000 allowlist spots, 500 go to customers who buy an exclusive phygital t-shirt. In comparison, the remaining 500 slots go to existing Imaginary Ones holders and giveaway participants. Only 500 limited edition t-shirts with a QR code are for sale. And with the QR code, users can enjoy special augmented reality effects through a Snapchat Lens.
Furthermore, six of the 1,001 NFT characters contain special attributes, while five of them will represent everyday emotions. These include joy, sadness, fear, anger, and love. Another key point is that the upcoming NFT project will benefit a charitable cause to mark World Mental Health Day on October 10. The brands plan to donate 100% of earnings from the auction of a sixth special character that combines all five emotions to Youth Aware of Mental Health (YAM).
More On The Collaboration Of HUGO And Imaginary Ones
On the one hand, Miah Sullivan — Senior VP of Global Marketing & Brand Communications at HUGO, said that they are excited to partner with Imaginary Ones. Not only to explore the metaverse world but also to share a message of self-acceptance worldwide.
On the other hand, Clement Chia — Co-Founder at Imaginary One, showed excitement as Imaginary Ones became the first Asia-born NFT project to partner with a multinational fashion brand.
For the partnership, every HUGO x Imaginary Ones NFT holder will receive a “golden ticket” for a 10% discount at HUGO’s online store. Also, they will have access to Imaginary Ones’ staking ecosystem, making them eligible for HUGO x IO merchandise, experiences, and content.
As time goes on, HUGO and Imaginary Ones will likely strengthen their partnership through different means. So as to increase the value provided to the holders of their collection. Additionally, you can get updates on the NFT collection on the discord channel.
What is HUGO?
HUGO is a multinational fashion brand and one of the counterparts of the famous HUGO BOSS brands founded in 1924. HUGO aims to encourage the self-expression and authentic dressing of its customers. In addition, HUGO creates clothes for leaders to promote individuality and ‘boundless styling’. Today, HUGO is one of the few top fashion brands that has moved into the Web3 space. In fact, HUGO announced its entry into the NFT space a few days after the arrival of the Balmain NFT membership club for Paris fashion week.
The post HUGO Partners With Imaginary Ones In An NFT Fashion First appeared first on NFT Evening.
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